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Dynamics 365 and your company’s Marketing department

It is clear that a CRM tool is useful in any marketing department as it helps to organise and manage the relationships between a company and its customers. But if we can also combine it with the company’s ERP software, we get the perfect solution to find quality leads and turn them into good opportunities. This is what Dynamics 356 marketing does. We will tell you more about it in this post.

What is Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is a powerful CRM tool that powers marketing management software with powerful customer insight and campaign automation tools.

A CRM (customer relationship management) tool is a program that stores your business’ customer information in a single database, centralising the information so that the marketing, sales and after-sales teams can coordinate and address the user in the right way and at the right time.

Dynamics 365 Marketing is also designed to make your company’s EPR and CRM work together as efficiently as possible. This way you can easily map personal multi-channel processes to deliver the right message at the right time and through the right channel, and establish valuable relationships with your customers.

What role does Dynamics 365 Marketing play in your company’s marketing strategy?

Microsoft Dynamics 365 Marketing was designed as a revolutionary CRM solution. With this software you will be able to go further in your customer relations.

Making decisions with advanced data.

You can leverage data such as purchase history, past interactions and customer demographics to create individually-tailored personalised offers.

Gain a deeper understanding of who your customers are.

Thanks to the 360-degree information collected by Dynamics 365 Marketing, we can get to know our customers better and adapt our strategy to the buying habits of our consumers.

Prioritise quality leads

With this tool you can use sales readiness targets and lead scoring models to increase your revenue by prioritising lead quality.

Expand marketing campaigns through different channels.

Microsoft Dynamics 365 Marketing is packed with campaign functionality that allows you to attract more leads by running multi-channel campaigns. With easy-to-use design tools and configurable templates, you can create landing pages, surveys and emails that easily link to coordinated campaigns.

Compatible with automated workflows

All Dynamics 365 Marketing functionalities are compatible with the automated workflows of your business and you can also get a real-time overview of the campaign results.

Personalising messages and building brand loyalty

This advanced marketing software from Microsoft uses built-in analytics and business intelligence to help create campaigns and reach the right audience. In this way, it enables the company to anticipate customer needs and communicate with them more effectively.

Benefits of using Dynamics 365 Marketing


Real-time data analysis for better decision making.

Thanks to the software’s centralised database, you can run real-time analyses and generate reports quickly and easily, cross-referencing information between departments and improving your company’s strategic decision making.


Predicting customer needs

By analysing the information that we gather from all our customers’ activities, we are able to establish patterns, trends and consumer interests that help us predict and balance our production volume, strengthen certain processes and discover new opportunities.


Identifying our target audience

Thanks to this type of program, we can better identify our target audience and thus make our marketing campaigns much more efficient.


Favouring the personalisation of campaigns

We will be able to carry out a much more defined segmentation according to the parameters produced by the analyses, and with this we will be able to carry out more personalised campaigns aimed at certain groups and thus achieve our objectives.


Reducing costs and increasing productivity

The integration process and the amount of information obtained will help refine the sales funnel which can save the company money, time and effort.


Improving customer service

Segmentation and personalisation of campaigns helps us to better meet the demands and requirements of our customers, thus increasing customer loyalty.


Gaining a competitive advantage

As we have seen with the previous benefits, this type of software will improve our customer service, making it more efficient and reducing costs. In short, the workflow will be optimised at every step of the organisation, giving us an advantage over our competitors.

As you have seen, Microsoft Dynamics 365 Marketing is the definitive software for your marketing department to achieve all its objectives efficiently and help your company to be more productive and competent in the market.

If you are thinking of introducing management software into your company, at Dynamics 365 partners we will help you define whether it is the right time to introduce your company to the world of Dynamics and help you identify the right partner.

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