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Why integrate ERP with e-commerce in an SME?

It is obvious that using a business management system is essential for a small or medium-sized company to be successful, whether it is already established or still growing. If we add in the fact that due to the rise of electronic commerce (mainly because of the pandemic) many SMEs have had to develop new, online business models in order to be more competitive, it becomes clear that it is necessary to integrate our ERP system with our e-commerce. In today’s article we will tell you all the reasons why.

ERP is a business management system that is used to administer the company’s internal resources such as workflows, production, logistics, human capital, relationships with customers, etc. On the other hand, e-commerce involves administering external recourses, such as online sales. They are both necessary support platforms for the company’s development.

Currently, most ERP solutions work independently from e-commerce systems, despite the systems having features that complement each other.

Keeping the two systems separate means:

  • Delayed or lost business information.
  • Lack of data coherence in logistics operations.
  • Duplication of data and processes.
  • Lack of communication between departments.

Advantages of integrating ERP with e-commerce

Automation of features

Integrating both systems with supply chain management means that customer service, data processing and the other features will be integrated and automated. In this way, the duplication of tasks is minimised, the margin of error is reduced and the time spent on low-value tasks is shortened.

Reduction of costs and time

Thanks to the integration of ERP with e-commerce, all requests for registration, contact messages, information concerning orders, etc., will be in one system. This will help us to reduce time spent on managing these issues and to streamline processes between the two platforms.

Easiness of managing orders

All the information about stock levels and replenishment is online and visible to everybody. We thereby streamline processes and make them more secure and less prone to errors.

Inventory optimisation

The information will be available in real time so this eliminates the risk of placing orders when there is no stock or increasing costs due to the accumulation of stock.

Improvement in customer relationship management

By connecting both solutions, the customer databases will be unique and centralised so they will be easier to access and modify, which means providing a better service, better assistance and increased customer monitoring.

Simplification of control of payments and collections

Being able to share information freely between the ERP and e-commerce systems means tracking collections and payments, and structuring workflows easily and quickly without having to enter information into the system.

Improvement in internal communications

We will easily be able to share and exchange resources and data. Decision-making will be more efficient and will take less time as all levels can get the information they need quickly and easily.

If you still have doubts about whether to integrate an ERP system with your e-commerce, at Dynamics365partners we not only provide you with assessment and resolve your concerns about the product, but we also put you in touch with the most suitable partner for your business needs and who knows the business sector where your company operates. We can help you in three simple steps! Contact us today.

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